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Diva Dreads was created in 2009. It is a collaboration of three family members: a mother and her two daughters. The matriarch of the family has over 50 years of hair styling experience. 

Diva Dreads has various goals. First, the creators of Diva Dreads want to share their culture with others. Secondly, the creators of Diva Dreads want to shatter the negative stereotypes associated with braids and dreads. Thirdly, the creators of Diva Dreads want women to achieve beautiful hair styles without causing damage to their natural hair. Finally, the creators of Diva Dreads want all women to feel beautiful by displaying the unique characteristics and personalities in their hair styles.